Big C collaborate with Foremost encourage Thai to drink milk for strengthen
1 June 2016
- On the occasion of the World Milk Day, Big C Supercenter launching their new campaign to encourage Thai people to realize on importance and benefits from milk consumption by collaborating with Foremost to nationwide support almost 45 million ml. of 100% cow milk in all June 2016. Songsak Wijaithammarit, assistant vice president for operations at Big C Supercenter, reveal that “Big C, as one of a part to promote well-being among Thai people for 23 years, work together with Foremost to arrange “Foremost World Milk Day 2016” on the occasion of the World Milk day (on June 1st each year) with the objective to encourage Thai people to discern on importance and benefit from milk and persuade Thai to drinking milk increasingly”. “Start from now until 30 June 2016, every customer purchasing with the conditions at Big C in nationwide will get Foremost milk instantly and we targeting to provide around 45 million ml. within one month aim to strengthen Thai’s health. Moreover, 1.6 Million ml. of cow milk will be provided to students in schools for reinforce their good nutrition in remote area.” “Besides, to be one of the giver, consumers join the campaign in easy way to donate 1 UHT milk for underprivileged by capture themselves at the campaign’s photo shooting area in 10 branched; Big C Extra On-Nut, Phetkasem, Raminthra, Ratchadaphisek, Rattanathibet, Chaengwattana, Sukhapiban and Big C Supercenter Rama II, Rangsit and Tiwanon, then posting the photo on Foremost Family Facebook Page with the hashtag “#Foremostworldmilkday” and get a chance to win the “get free foremost milk” prize, the winner will be announce in Foremost Family Facebook Page” Dr. Songsak said.